During that year’s edition associated with the Long-Term connections (LTR) meeting, Braze was very happy to announce the introduction regarding the first-ever Torchie prizes. These awards—named after Torchie, the Braze mascot—recognize brand names and folks that have lost apart from in terms of leveraging innovation and forward-looking ways of best participate and offer their particular audiences.
Through the prizes service, kept during convention on Tuesday, Oct 29, 2021 at Pier59 in New York City, Braze spotlighted our most effective consumers and couples, plus individuals who have found revolutionary ways to control the Braze Platform. Let’s have a look at this year’s finalists and winners:
Soaring Star of the season
The Rising Star of the Year honor acknowledges a rising person who stands apart as an extraordinary individual with the Braze platform and whose efforts leverages technologies in thoughtful, effective ways to support best user affairs and healthier companies success.
- Stephanie Loring, Mind of CRM Functions & Insights, Grubhub
- Paul Accommodate, CRM Tech Contribute, Trainline
- Katie Gilkeson, Progress Marketing And Advertising Manager, Caviar
- Amrita Damani, Sr. Smartphone Promotional Manager, Intuit
- Jackson Yomogida, Advertisements Management, Dave
- Swati Khattri, Senior Management, Cellular Phone Promotion, realtor.com
The winner with the 2021 Torchie prize for climbing Superstar of the Year? Paul accommodate, CRM technology Lead at electronic train and advisor system Trainline. Paul has made a name for himself within the visitors engagement space through his data-driven way of venture ideation, cross-channel involvement plus. Congratulations, Paul!
Spouse Need Instance of the Year
This category acknowledges a brandname that is utilizing Braze together with several Braze Alloys lover solutions being supporting a tech ecosystem that create excellent encounters for their consumers. Congratulations into finalists with regards to their accomplishments when considering capitalizing on the worthiness that someone integration can provide!
- DraftKings: Braze and Radar
- Popeyes Louisiana Kitchen: Braze and Amplitude, mParticle, part, and Radar
- IBM: Braze and Section and Amplitude
- Adevinta: Braze and Tealium, Amplitude, and Appsflyer
- MINDBODY: Braze and mParticle
The champion associated with the 2021 Torchie honor for lover utilize instance of the Year is actually IBM. This prize acknowledges IBM’s work leveraging Braze along with Braze Alloys lovers portion and Amplitude to open facts because of its people and support a stronger businesses results.
Strategy of the Year
The promotion of the season honor understands a specific venture done by a Braze customer that shows strategic management and technical ability within the quest for more powerful consumer/brand relations. Congratulations to all the the finalists contained in this group for creating these types of sophisticated and inventive marketing and advertising advertisments!
- Hamburger King: Whopper Detour
- Busuu: Personal Study Program
- Grindr: Launching Pabllo Vittar ft. Charlie XCX single
- iHeart Radio Australia: KIIS 1065 funds, Cars and movie stars Campaign
- Wallapop: Gatos de envio gratis
- XING: Unleash the effectiveness of Person Systems
This year’s champion? Hamburger King. The brand’s unmatched “Whopper Detour” promotion leveraged cutting edge development from Braze and Braze Alloys associates part, mParticle, and Radar to surprise and delight their readers and enhance the mobile app’s many monthly active consumers (MAUs) by above 50per cent. The Torchie honor for promotion of the Year joins the Cannes Lions Titanium Lion and many additional prizes on Burger King’s congested mantle. Congratulations!
Visitors of the season
These kinds acknowledges winner brand names and market frontrunners who’ve made revolutionary utilization of the Braze program to support additional human being contacts due to their people. Congratulations to all of our finalists when it comes down to impressive, up-to-date services they’ve come doing with Braze throughout the year!
- Shipping Hero
- Overstock.com
- Postmates
- SONIC Drive-In
- Yelp
The champion on the 2021 Torchie Award for visitors of the Year try respected electronic store Overstock.com. From its utilization of the Braze platform’s Connected Content feature to display highly relevant services and products to its action-based, cross-channel approach to buyer texting, Overstock.com exemplifies wise, technology-driven client wedding.
Other Things?
Would you like to find out about this year’s winners plus the work they’re undertaking to guide more powerful buyer relations and best brand name knowledge? Examine our very own special client reports: